The Endretta is a soup-to-nuts place offering efficient, pragmatic and expeditious legal solutions across different areas of intellectual property law.
All of us know that the most valuable asset of a business is its brand; however, many fail to effectively protect it. Businesses embark on the erroneous journey right from the stage of selection of the trademark. The realization of having followed the wrong course often comes too late to fix the damage. It is, therefore, imperative to consult a trademark attorney at a stage as early as TM selection. We thrive on our expertise in the craft to take full responsibility of your trademark needs including clearance, strategy, registration, management, enforcement and surveillance.
In the current digital environment which supports easy access and sharing of content, planning and activating a sharp copyright protection strategy seeking to analyze and reduce infringement risks is at the core of safeguarding original creations. Ad-hoc reactions to infringements often lead to confusion and uncertainty. We, therefore, guide our clients’ strategic decisions and address their copyright needs including documentation, registration, management, licensing, assignment and enforcement, within the context of the laid scheme.
In this aesthetic age, getting the look right is not the end of the road, monopolizing it is also important. A lot of creativity, research and resources go into achieving the desired surface appearance of products. We make sure our clients own the wonderful world of novel shapes and configurations that they create for the entire term of exclusivity provided under the law.
Fashion law is still at its embryonic stage. There is a lot to hash out about best safeguarding the rights of designers, models, fashion houses etc. We do the right mix and match of available legal recourses to botox up our clients’ capacity of reaping maximum benefits out of their lovely creations.
We assist businesses with their fight against all types of commonly occurring domain disputes including domain cybersquatting, reverse domain name hijacking and typosquatting. From advisory to representation in UDRP and INDRP dispute resolution proceedings, we work hand in hand with our clients to prevent commercial misappropriation of their exclusive internet domain rights.
From drafting and negotiating entertainment industry agreements to litigating disputes, we help our clients from film, television and new media industry with their legal requirements in the development, production and distribution phases of an entertainment project. We also advise on a wide range of content related concerns cropping up from the interactions between media and technology including the use of social media platforms.
We provide toolbox full of means to resolve a wide range of legal issues related to promotion and advertisement. Apart from representing the clients before advertisement regulatory bodies, we provide day to day support by -1) reviewing the advertisement copies / scripts across all mediums including print, TV and internet; 2) identifying the areas of concern and 3) warning the clients of potential legal risks accordingly.
Having undertaken extensive study of Intellectual Property jurisprudence during her law school days in India & Singapore, Simrat had quite a fascination with the idea of protection of intangible assets, which gradually developed into passion.
With her niche chosen, she went on to gain experience of working at the leading Indian law firms, where she advised a wide variety of clients including HNIs, local enterprises and international corporations, on complex intellectual property issues.
Following her bold but achievable and tangible vision of building an unconventional cost effective system, without forgoing the quality expected at the long established firms in the country, she founded The Endretta.
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